In the age of dynamic online communities, we need to know what the potential patients need, what they like or don’t like speaking about. We need to know in which period of the day, on which online platform they obtain information, talk or even watch a movie. The so-called Buyer Persona used in traditional marketing gives detailed information about the objective characteristics of a specified target group (age, sex, location, income status, education, etc,) and about its expected behaviour (preferences, obstacles, values, targets, expectations, etc,). Our agency specialized in private healthcare services established the patient personality profile. With the help of this, we can model patient target groups on a personal level in accordance with the professional and business goals of the private healthcare enterprise and we can communicate with them effectively. We can create Patient Digital Twin (Patient persona 2.0) in order to offer the best service…because we know a lot about our patient persona in the digital space.